Relic Hunters Morphs To
Well, while we did not receive any information from the Licensing Show this year, we do finally have the OFFICIAL title for Power Rangers in 2007, and it is POWER RANGERS OPERATION OVERDRIVE.
The following is from a Disney Consumer Products press release:
Disney Shows Muscle with Boys Properties
(June 22, 2006)
Disney Consumer Products (DCP) today announced that 2006 will be the best year ever for boys. Driven by the tremendous success of Disney*Pixar's "Cars," the establishment of "Pirates of the Caribbean" as a long-term franchise and the ongoing popularity of "Power Rangers," Disney is reaching boys with everything from die-cast, action figures and bikes to MP3 players, video games and books.
"With the strength of our entertainment, we knew 2006 would be the year we became a power house boys player," said Andy Mooney, chairman of Disney Consumer Products. "Similar to DCP's girl's portfolio, which is the best in the industry, our boy's portfolio offers everything from the whimsical 'Cars' and 'Toy Story' characters to the heroic rite of passage that is 'Power Rangers' for younger boys, to the cooler, more aspirational 'Pirates of the Caribbean' brand for the older boy."
"Power Rangers" - DCP's #1 Boys Brand
DCP kicked-off its year experiencing strong demand for "Power Rangers" action figures, its perennial boy's property, during the Holiday 05 season. In 2005, "Power Rangers" was ranked second in the action figure category behind "Star Wars," according to The NPD Group. Next year's theme will be called "Power Rangers: Operation Overdrive." "Power Rangers" airs more than 65 times each week in over 40 territories worldwide, and continues to expand worldwide with successful launches in Italy, India and other countries this year.
So we have the official title, now we just
have to wait for a storyline and official logo. So stayed tuned and I'll
keep you posted as more new develops.
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